Leisure Preferences Across Social Classes [Research based post]

Reading psychology books it’s my leisure preference. But does that activity looks like a leisure activity for you? Probably not, I have to admit that our leisure preferences are wildly diverse and unpredictable. A person’s leisure preferences could be counter-intuitive with another person’s leisure preferences. In this post, I am gonna share with you my research findings about leisure preferences. My research is purposed to find patterns and the leisure preferences for 3 social classes.

There are 3 social classes (A, B, and C). Social class A is the class with the highest spending, > $300/month. Social class B is the middle class that spends about ± $200 – $300/month. Social class C is the class with the lowest spending, which is about < $150/month. A little disclaimer, this classification is gonna be a little bit inaccurate, because this classification is purposely for Indonesia. But because most of my readers are Americans, so I adjust the currency from Rupiah to US Dollars. If you want a more detailed version of this post, you can take a look the full version of the paper named [Segments of leisure industry in Jakarta – demand (customer) and supply (provider)].

So let get started, I have interviewed 6 informants from different social classes, and analyze them with theories and classifications. So here are the tables that will describe the analysis and profiling

Number Initial Age Job Spending Social Class
1 NA 71 Indonesia Breast Cancer Foundation Social Worker ± Rp 8.000.000 A
2 AS 68 Indonesia Breast Cancer Foundation Social Worker ± Rp 8.000.000 A
3 I 23 Banker ± Rp 1.200.000 B
4 I 23 Banker ± Rp 1.200.000 B
5 T 26 Household Servant ± Rp 300.000 C
6 B 40 Tailor worker ± Rp 650.000 C
Number Initial Meaning of leisure Social Class
1 NA “Relaxing, sightseeing, having fun.” A
2 AS “Relax, chat, travel domestically or abroad.” A
3 I “Rest as the priority, gather around with families and my girlfriend. If it’s weekend, then I probably go play, sightseeing, etc” B
4 I “Because I love Vespa, so I usually motorcycle touring.” B
5 T “I normally rest and watch tv. The goal is to keep healthy and stable.” C
6 B “Strolling, shopping with my child and wife, gather with families.” C
Number Initial Motivation Social Class
1 NA & AS Interpersonal Motivator= To interact with their families (children and grandchildren).

Physical Motivator= To have fun/enjoy.

Cultural Motivator= To visit historical places.

A
2 I Interpersonal Motivator= To gather around with friends and families.

Status and prestige motivator= To play games(hobby).

B
3 I Interpersonal Motivator= To gather around with friends in the Vespa communities.

Status and prestige motivator= To tours (hobby).

B
4 T Physical Motivator= To stay healthy C
5 B Interpersonal Motivator= To stroll and shop with his wife and child. C
Number Initial VALS classifications Maslow’s hierarchy of needs Social Class
1 NA Achievers= Love family and posses high resources Self-actualization needs ( Social worker) A
2 AS
3 I Experiencers= Young and belief that friends are important. Love and belongingness needs B
4 I Experiencers= Young, seek excitement, and like outdoors. Love and belongingness needs B
5 T Survivors= High concern of secure and safety, posses low resource, Tv viewer.. Biological and physiological needs C
6 B Survivors= Posses low resource Love and belongingness needs C

So generally, social class A tends to views family time as the most preferred and valuable leisure activities. While social class B most preferred leisure activities tend to be related to their hobbies and interact within their communities. At the other hand, social class C leisure activities are most likely related to basic needs.

One of the most influential variables that create the gap of leisure preferences is the amount of resources they had. To gather around with families and travel domestically or abroad needs quite a considerable amount of resources. But to doing hobbies such as playing games and tour don’t need the same amount of money and resources as social class A need to do their leisure. To the other extreme, social class C preferred leisure activities are related to their needs such as sleeping, shopping for basic needs, and other needed activities that social class A & B most likely don’t view it as leisure activities.

Finally, after analyzing and profiling, I could summarize this research about leisure demand in 3 brief points:

  1. Social class A leisure preferences are the time when they are interacts, chats, and having fun together with their families.
  2. Social class B leisure preferences are the time when they do their hobbies and hang-out together with their friends among communities
  3. Social class C leisure preferences are purposed to fulfill their basic needs such as security, food, etc, and also when they gather around with their families.

So that is my research findings. As I said above, if you want a more detailed version of this findings or insights, click this link “Segments of leisure industry in Jakarta – demand (customer) and supply (provider)” Thank you for reading this post, and If you have anything in mind, share it in the comment box below!

REFERENCES AND SUPPORTING ARTICLES

Australian Council for Health, Physical Education and Recreation/Royal Australian Institute of Parks and Recreation (1980) Recreation Working Paper, Adelaide: ACHPER Publications, p 3.

John R. Kelly (1972) Work and leisure: a simplified paradigm. Journal of Leisure Research, 4(1), 50-62

Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370-96.

McIntosh, R. W., Goeldner, C. R., & Brent Ritchie, J. R. (1995). Tourism: Principles, practices, philosophies. New York: Wiley

“VALS™ | VALS™ Types | SBI.” Strategic Business Insights, www.strategicbusinessinsights.com/vals/ustypes.shtml

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