Juul Epidemic from Marketing Perspective

It has been 4 years that James Monsees and Adam Bowen founded but Juul labs. Since then Juul has received a lot of lawsuit against them. Most of the lawsuit discussed how Juul advertisements are misleading and targeted to youth. One of the examples is “Case 5:18-cv-03760-EGS” issued to “UNITED STATES DISTRICT COURT FOR THE … Continue reading Juul Epidemic from Marketing Perspective

The Most Dangerous Drug In Disguise

Before saying anything I want you to play a little guessing game: Let’s say that we are making a simple scatter plot that contains 2 variable. The first variable is “harm to others” (Y-axis). The second one is “harm to users” variable (X-axis). Supposedly, what we mean by harm to others or users is how … Continue reading The Most Dangerous Drug In Disguise

Unfinished Quest To Transcendence

In September 2015, I was attending my first class at university. The class was Introduction to Business Management. I remember vividly that one of the first concept introduced is Maslow’s Hierarchy of Needs. The hierarchy starts down from physiological needs such as food, and all the way up to self-actualization which means the feeling of … Continue reading Unfinished Quest To Transcendence

Diving Into The Development of Privacy as a Luxury

We are currently living in a very complex civilization that uses technology as one of the core driving tools, and the advancement will certainly not go any slower. Today maybe we only used our gadgets for our daily personal life, but what future ahead is so much more than just gadgets. There are IoT, blockchain, … Continue reading Diving Into The Development of Privacy as a Luxury

4 Disturbing Insights that I Grasp from Psychology & Behavioural Economics

This is maybe not a good way to say it, but after learning it for quite a while, there are a couple of disturbing insights that we need to know about our psychology and mental process. Just a little disclaimer, all the things I wrote below is only from my point of view, and I … Continue reading 4 Disturbing Insights that I Grasp from Psychology & Behavioural Economics

3 Main Discussions About Behavioral Data Science

So about two years ago, I perceived Behavioral Economics almost as a religion. I was obsessed with it because BE gives us guidance for being rational. So for a considerable amount of time range, I study and read anything about BE. You can actually take a look at my obsession in this blog because I upload … Continue reading 3 Main Discussions About Behavioral Data Science